Monday, December 12, 2011

Welcome 2012 - The Year of Rubanisation


The pseudo-economic bubble is bursting. Not to panic.

Welcome to a new era of Rubanisation , of health, cheers and prosperity. The short-lived Age of Consumerism is passe. 2012 will herald the Age of Contribution.



We just need to adopt a new way of life that focuses primarily on healthy food, basic amenities and a rich culture full of festivity and spirituality.

Localise food production - vegies, milk, eggs etc. and provision of all other daily or regular use products and services. Cut out all superfluous and frivolous consumption - fridge, air-conditioners, heaters, microwave, television etc.

Consider that people were lots more happy, warm, intelligent, social and energetic when these "dependencies" were not around. Instead share cooking with neighbors and community. Buy fresh and cook fresh. Use community washing machines, preferaby with peddles. doubles up as a spinning cycle for your work out.

Come up with creative and imaginative solutions to share work and cut out the "drudgery" of daily chores. Instead of passively watching television, interact and engage. Learn new arts and crafts. Read. Teach. Learn, Sing. Dance. Share...

Use organic water purifiers. Don't pollute water with detergents. Once we learn to keep our outdoors free of oily dust from vehicle tails and car tyres, we won't need to wash our clothes with so much of chemical detergents so frequently. Use cow dung ash (other substitutes) mixed with besan (gram flour) for washing utensils.

Localise schools, jobs, health care.

Walk and cycle. Stop buying new cars and use telematics for intelligent car pooling. Sell your car and send them to remote areas where they can be used as shared transport. Take the bus or metro rail wherever available. Take rickshaws or ultra-light electic people movers for elderly, pregnant women and small children.

That's the road ahead for recovery, health and prosperity.

Welcome to a bright new world. 2012 is just around the corner. Welcome with a warm huggie! Cheers!

References:
1. Unless drastic action is taken, FY13-14 could be equally bad: AM Naik, Chairman, Larsen & Toubro
http://economictimes.indiatimes.com/news/news-by-industry/indl-goods-/-svs/engineering/unless-drastic-action-is-taken-fy13-14-could-be-equally-bad-am-naik-chairman-larsen-toubro/articleshow/11079986.cms
2. IIP for capital goods at -25.5%: More pain expected despite attractive valuations
http://economictimes.indiatimes.com/markets/stocks/stocks-in-news/iip-for-capital-goods-at-25-5-more-pain-expected-despite-attractive-valuations/articleshow/11087782.cms

3. Rupee plunges to historic low, reaches Rs 53.40 vs dollar

http://www.indianexpress.com/news/rupee-plunges-to-historic-low-reaches-rs-53.40-vs-dollar/887272/

Friday, October 21, 2011

Shall we celebrate Diwali when Ra.One is winning in multiple disguises?


In protest against the dark forces of corruption and food adulteration that are wrecking our lives, I shall urge all of you for your participation and support for a Nationwide Black Diwali march on Wed. 26th October morning 10am-12am. In Delhi, it will start from Central Secretariat Metro Station to India Gate. 


A key trigger for this protest is to save our children from poisoned milk from the modern Putnas called Mother Dairy and other such around the country dishing out this cocktail of poisoned milk from this age's Putnas. Will today's Krishnas emerge to rip apart their poison yielding breasts? We shall also celebrate that day when it happens. 


The Ra.One of corruption in the form of mega-scams such as 2G, CWG, reckless urbanisation, "stingy" poverty line and numerous others is still having a roaring laughter over its invincibility. It also appears in the form of "development" in the form of the "Green Revolution" which is destroying our food system.


Ravan in the disguise of Green Revolution


Noted social activist, eminent farmer and one of the leaders of Chipko Aandolan and presently founder-leader of Beej Bachao Aandolan, Vijay Jardhari writes in his book on Barahnaja - Prosperous Traditional Agricultural Science, in a chapter titled : The Relentless Battering on Farmers in India (as I translate from Hindi):


"Farmers are getting battered. They didn't give in for considerable time but are now succumbing to the relentless battering. It seems as if that's their fate. In today's scenario, the first assault is from the very democratically elected governments, which implement the "new" development policies in the name of helping the farmers. But the real beneficiaries are the multi-national companies such as Mons(ter)anto (italics added), corporate and traders. This is the hidden form of the assault.


Green Revolution in India too was a similar form of disguised assault on farmers. If they hit straight, farmers would have struck back but the assault of Green Revolution was wrapped in an alluring and titillating form. This heinous assault reminds us of Sita's harana (kidnap). In those times, seers,sages and monks were highly respected. People used to pray and yearn for their sermons and blessings. They were fountains of kindness, compassion and knowledge. Such was the trust on them amongst people.

So, when a saint appeared before Sita, when Ram and Lakshman were not around and she was alone in the cottage, during their exile in the forests, she came out of her cottage to offer her alms. It was only when the saint refused to take the alms from inside the protected line that Lakshman had drawn. That meant that anyone who tried to trespass the protected line called Lakshman Rekha would be reduced to ashes. It was out of sheer respect for saints that Sita stepped out of the Lakshman Rekha. Ravan who was disguising as the saint, to draw Sita out, appears in his real form and kidnaps her.

Just as Ravan, Green Revoultion appeared in the disguise of development, progress and prosperity. Which is snatching away the traditional seeds and the traditional knowledge of farming practices from us."

Ravan today appears in several forms. Another disguise is the allure and promise of luxury housing from monthly installments, energy guzzling devices, private cars, shopping malls and together a new kind of lifestyle.



Ravan in the disguise of Reckless Urbanisation and Food Adulteration



"Food adulteration in India seems to be getting deadlier by the day. First we had some unscrupulous dairy farmers in western Uttar Pradesh inventing synthetic milk - a deadly cocktail of urea, caustic soda and vegetable oil. Then we had reports of fruits, particularly mangoes, being ripened with calcium carbide and now, there are reports of fish being made to appear fresh with formalin."

This is just another form of corruption. According to dairy experts, healthy milk for human consumption will cost close to Rs. 100 per kg.  As city limits keep gorging outwards, the cost of land, cost of fodder or the cost of transportation and losses when you have to bring this highly perishable commodity into the city from far is high and getting prohibitive. THIS IS A READY RECIPE FOR ADULTERATION OF A FOODSTUFF THAT WE FEED DAILY TO OUR CHILDREN. Vegetables grown on sewage along the drains and injected with chemicals to grow faster and painted to ripe faster or last longer are similarly loaded with toxic chemicals and posonous heavy metals.

As fuel price rocket further up, this is creating compounded problems of fuel adulteration and city pollution.

Once again, it is the Ravana of reckless and self-obsessed urbanisation in cohorts with greed and corruption, which is winning the battle. 

The challenge is how to raise awareness amongst people on these issues and to mobilise them for action. One powerful way is to relate these issues in a mythological context and to share the new story. 

Diwali is the celebration of Ram's return to Ayodhya after his victory over Ravan. Today, as I share as a poster below, dark forces have kidnapped Sita, first by showing her the allure of luxury apartments thru' EMI stretching the city limits outwards, power-guzzling devices for ever larger numbers and shopping malls instead of the golden deer in the mythological story. 


In the earlier times, seers,sages and monks were highly respected. People used to pray and yearn for their sermons and blessings. They were fountains of kindness, compassion and knowledge. Such was the trust on them amongst people. People have similar respect and admiration for "material progress" and "prosperity" today. That's what makes the Sita of today to cross the Lakshman Rekha of environment limits and pay the "price" to be a part of all the "material progress" and "prosperity".

In the presently unfolding story, the trap of progress and prosperity is so vicious that she may not even realise that she has been duped and captivated.

This Kartik Amavas on 26th October, it's Ra.One who is winning, in yet another disguise.

To share this story, raise awareness and as a mark of protest against the perpetrators and accomplices of these heinous crimes, I shall urge esteemed members for support and participation of a Black Diwali protest march on the 26th October, 10am-12am from Central Seretariat Metro Station to India Gate.

Ravan in the disguise of India's Planning Commission


In our action, we shall also be joining in and expressing our solidarity with Dr. Sandeep Pandey, social activist against this another corruption - the stingy and shameful definition of THE POVERTY LINE, which is in reality THE STARVATION LINE as the world knows it :


This year the festival of light Diwali will be plunged into darkness for Magasaysay awardee and social activist Sandeep Pandey. There will be no crackers, no illuminations and no festivities. Sandeep ji will be also on a five day fast from Diwali at his ashram in Lalpur of Hardoi district around 55 km from Lucknow.


"We are protesting against this ridiculous definition of poverty given by the planning commission which says that person doing expenditure of Rs 32 per day in urban areas as Rs 28 per day in rural area, will not be considered below poverty line."




Online References:

Wednesday, October 12, 2011

Announcement - Social Entrepreneurship & Rubanisation Program in Delhi NCR


Subsequent to the inaugural Workshop on Rubanisation on the 24th of September, we have been on the look out for suitable areas to implement our pilot Ruban Settlements as well as to network with leaders and experts in the 4 areas of opportunity as we have identified for our Social Entrepreneurship Program especially targeted at youth, but open to all ages.

In this regard, I'm happy to share that we have made good inroads in our engagements in Safdarjung Development Association/Hauz Khas and in Model Town Civil Lines Area. We are in parallel exploring outer areas in Uttaranchal and in the Braj Region. However, considering the logistical and intellectual issues, I believe that it is of strategic importance that we focus first on creating a nodal Ruban Settlement within Delhi Region.

In SDA, we met with the President of the RWA Ms. Madhu Bala, eminent residents and office bearers as well as other stakeholders such as NGOs - Navjyoti Foundation, Dhyan Foundation and Divya Jyoti Jagriti Sansthan. We also were introduced to Kiran Walia, Minister for Health and Family Welfare, who was a special guest at the Dussehra celebrations at SDA park where we were also invited to share about Rubanisation and a play called as Ruban Ramayana - Ancient Ramayana in a Modern Idiom on the 6th of October. Later in the evening, we will be meeting Mr. Sanjeev Gupta, Architect and SDA resident, as also referred to us by Madhu Bala ji, President SDA RWA. Our presentation was roundly appreciated and applauded by a gathering of about 2000 residents.



In Model Town, we met with the Councillor Mr. Raj Khurana, and on his reference, will be meeting Area in-charge for Derawala area Mr. Surendra Gupta. We have also surveyed the area where there are big parks and other land available for urban farming and arts & crafts workplaces, which will be closely located.  

In tandem, I would like to request for your support as anchors/key advisors for each of the areas as follows. In due course, I shall also seek your advice and support to form the RIF Board at the National level in India and for raising funds. So far, we have received a fairly good response to our initiatives, which we need to further engage and consolidate as funding support for our programs and organisational expenses. In my experience so far, we have to particularly cater to the needs of our younger members and volunteers. :

Dr. Aseem Srivastava - Ecological Awareness and Eco-friendly Practices, Int'l experiences and insights on youth and culture
Sunny Narang - Arts & Crafts ( Sachindra Nath Jha - artist/painter, Alka Vikash - singer/performer)
Shubho Sengupta - Social Media 
Dr. Madhu Khanna - Cultural Heritage
Kumar Saurabh - Lifeskills Training
Chandra Vikash - Efficient & Eco-friendly Transportation
Ajay Mahajan - Urban Farming ( Request Sunny to fwd this mail to him and keep us copied)
Katyayini Kabir Kakar - Outreach Program - Rubanite Mobilizer and Volunteers

Areas of Opportunity
1.     Food, Health and Nutrition
a.     Urban Farming – local land, local kitchen waste, local water, local skills and hands, local supervision
b.     Cooking & Food Processing
c.      Retailing – Food Stalls/Home Delivery
2.     Efficient & Eco-friendly Transport Service
a.     Short-term and Feeder trips
b.     User-friendly Car Pooling
3.     Arts & Crafts
a.     For interior decoration and utility
b.     Outdoor theme parks and street furniture
4.     Social Media
a.     Digital Media – Facebook, Google, Blogs etc.
b.     Local Media – Ruban Community News &

Prospective Sites
1. Safdarjung Development Area/ Hauz Khas – Focused as a Nodal Ruban Settlement – Research & Knowledge Center
2.     Model Town/ Civil Lines – Focused as Resource Base Ruban Settlement -Training and Production Center

Program

Sl. No.
Activity
Duration / Commencing from (tentative)**
1.      
“Learn & Earn” in the 4 areas + Life Skills Training Workshops – 6 weeks duration*
1st Batch: 8 weeks / 30th Oct.’11 – 30th Dec.’11
2.      
Social Entrepreneur Selection & Support
5th Jan.’12
3.      
Outreach & Fund Raising Campaign
Ongoing
4.      
Ruban Settlement – Stakeholders Workshop / Formation of Ruban Settlement Society and Ruban Council in each area
22nd Oct. ‘11/24th Oct.
5.      
Ruban Settlement – Detailed Project Report Development
2 months/ 15th Nov. ‘11– 15thJanuary ‘12

*Applications will be called in each of these areas for the training program. Candidates can also pay in full or partially for the Workshop thru’ specified hours of Community Service.
** Any changes will be updated by 18th October.

Tuesday, October 4, 2011

Ancient Ramayana in a Modern Idiom

Banawaas in Bangalore

When Ram breaks the news of his exile to the modern Sita, she is not too happy. She is practically concerned about the fact that with so much of deforestation and Maoist unrest in the forest areas, exile in the forests (banwaas) is going to be lots tougher than it was in the ancient times. 





After much deliberation they chose to settle in Bangalore for their exile from Dasratha’s capital. On reaching in Bangalore by train in Sleeper Class as he is allowed to in his exile, Rama hires an apartment in BTM Layout and takes up a job in a Call Center in Electronics City. Lakshaman is still on the hunt for his job and running around various placement agencies in the city. At the end of the day, he reaches Ram’s office and they travel together back home by bus. 

Sita takes a good liking for Bangalore. She likes the weather and friendly neighbors. Over time though she begins to feel a little bored as lots of her women neighbors come back late from office or are busy watching television serials during the day and also playing out some of the snobbery, greed, selfishness and bitchiness  that they see on television in real life. Back home in the Capital City, she had good company where she would engage in cooking, kitchen gardening and some hand crafts. To pass her time in “busy” Bangalore, she too begins to feel the need for a television.



Ram on the other hand is still the idealist, the maryada purushottam even in these modern times, and sticks to it. There is lots of peer pressure on him to buy a private car, but he is not swayed as he is fully aware that counter-intuitively every one suffers if people keep buying cars and running them with empty seats. That’s a root cause of the distress and frenzy in the city due to traffic congestion and vehicular pollution. Yet, the pressure mounts up when his juniors at the Call Center too buy a car of their own. Even Lakshaman gets swayed for a while but realizes his mistake and fully supports his elder brother.

Surpanakha lures Rama with her swanky SX4 Car

In the modern time, Surpanakha takes back her birth name of Meenakshi. She spots the handsome and dignified Rama standing at the bus stop, waiting to return home. She swirls and swerves her car in front of Ram ,but he is unmoved. A few days later while Ram is in a hurry to return home,to tend to an ailing Sita,he accepts a lift from Meenakshi. On the way, they pick up Lakshman and keep moving. Meenakshi, smitten by his youthful good looks, proposed to Ram. He, however, spurned her advances, telling her that he was devoted to his wife, Sita, and that he would never take another wife. Ram then slyly suggested that she approach his younger brother, Lakshmana, with her proposition.

Lakshmana reacted in a similar manner, snubbing Meenakshi and telling her that she was not what he desired in a wife. Realizing eventually that the brothers were making fun of her, the humiliated and jealous Meenakshi swore to take revenge. She found out about Ram’s place and went over to threaten Sita and told her to back off or pay the price. Sita immediately called up Lakshman, who intervened and threw her out of the house. This was the last nail in the coffin for Meenakshi.

As she walks towards her car hurling abuses at Sita, Lakshman follows her to her car. He picks up an iron rod nearby and smashes the windscreen of the swanky car as Surpanakha vrooms away noisily scaring away all the passers by and children playing on the roadside.
   
Sita’s Virtual Harana (Captivity)

She drives straight to her brother Ravana’s palatial bungalow in Jorbagh. She hurriedly recounts her experiences and goads Ravana to immediately take action.

Ravana is a media baron and produces television serials. He stays in a palatial bungalow in Jorbagh in New Delhi. He calls in his counsel and advisors for a boardroom meeting.  After much hard headed thinking they rule out the ancient trick of sending a golden deer. The concerns are that the deer could in no way reach Sita’s seventh floor residence passing all the security at the apartment.

So, the scheming Ravana plots for a virtual captivity for Sita by getting her addicted to television serials. So, he at once launches a TV serial called Big Loss 5 and announces a lucky draw. He then manipulates the lucky draw to offer the latest brand of television set  at Sita’s mobile number.

Sita who by now was already beginning to feel lonely in her apartment get’s allured to the offer and asks Ram to get the gift offer television set from the showroom. While Ram is away, Lakshman thinks aloud with Sita about the new television soap serials which were spoiling people’s relationships and eating away people’s time. Such that there was even less time or willingness to engage socially and make people even lonelier as a result. He recollects the events of the earlier times and draws a Lakshman Rekha by advising Sita not to watch certain serials like Big Loss 5 and Kuchh To Log KKarenge, which he noticed were advertised all over the city. The promotional for Big Loss 5 also appears on national news channels that Sita watches and is convinced that it must be good, to appear on national news channels.

She decides to check out the serial and after watching a few episodes, she gets hooked to it. The scheming media baron Ravana thus succeeds in her plan of the virtual captivity of Sita and thus wrecks her revenge. He even now plans to invite Sita for Big Loss 6.

Lakshman faints from exertion and junk food

Lakshman who is still hunting for a job in Bangalore, comes home early tired and exhausted. He greets Sita and asks if there is some food to eat. While watching her favorite serial, Sita who would usually get up and offer some sweets and water to Lakshman, continues watching the serial. She shouts from the TV room, asking Lakshman to take some cold water from the fridge and some potato chips. She tells him that if she is even more hungry, he should take out a pack of 2-minute Fraggi noodles from the kitchen and cook it by himself.

Lakshman has already been feeling sick of eating so much of junk food when he is outside home. He is right now too shocked at Sita’s behavior and faints out of depression. Sita immediately calls up Rama from her mobile phone. Rama takes an early leave from his office and also calls up Dr. Jambavant Saxena to visit Lakshman at his house immediately.

Upon checking Lakshman’s health and carefully studies the overall situation. He recommends that to revive Lakshman’s health and to help him recover from his depression, Rama must ask the TV broadcasters to play Sanjeev Kapur’s tasty and healthy recipes. Once Sita watches them on television and makes those dishes for Lakshman, he should be fine once again.

Hanumaan is thus assigned the task of finding out Sanjeev Kapur and asking him to appear on a TV show. He is further directed that he should visit various TV studios and wherever he spots pictures of tasty and healthy food or smells them, he should know that Sanjeev Kapur must be around.

After much hunting of studios after studios, Hanumaan discovers one as he was directed and not sure who Sanjeev Kapur is picks up the entire studio and flies it back to near Ram’s apartment. Sita could now watch LIVE the food show by Sanjeev Kapur.  Lakshman is back to the pink of health.

Ram’s resolve to save the society from dependency on cars and socially damaging TV serials
Ram is quite concerned about this whole episode. So, he writes letters, files Public Interest Litigation to stop the broadcasting of serials such as Big Loss 5 and proposes that TV serial producers should also be brought under Anna Hazaare’s Lokpal Bill. He also files an RTI application to get the details about who is funding these serials.

He then meets up with the TV producers, censor boards, leaders and eminent social workers to garner support for his cause.

After 3 months, when no action is taken Ram calls up Hanumaan and asks him to prepare the Vaanar Sena to destroy the new Lanka of TV channels. He personally leads the attack against the producers of Big Loss 5 and kills Ravana, the media baron.

Sita upon learning about the truth stops watching Big Loss 5. She hears about a new group who are working on a new idea called Rubanisation. She finds out from her Facebook account about Rubanite volunteers who are creating awareness for urban gardening in her locality. This also rekindles her old passion in farming when she was a school kid, learning the skills from her father.

So, instead  of watching serials, Sita now organizes her neighbors to grow vegetables in small and large pieces of land in her apartment complex. They collects old tubs, buckets, cement tanks etc. and start gardening. One group would collect the kitchen waste and compost it. Another group would water the plants. Within months, the apartment community would share the vegetables amongst themselves and sell off the surplus produce.

Inspired by Ram’s idealism to use public transport many of his neighbors sold off cars or put off the idea of buying new cars. Instead they decided to use public transport or to car pool to their workplace and also for social trips. This also meant that more space was available in the neighborhood for urban gardening.

By the time Rama’s 14 year exile in Bangalore ends, the city is now self-sufficient in vegetables and even some fruits that are grown locally and are also free of chemicals and pesticides. The traffic situation is much better as few people own cars and those who do, share and car pool. Bangalore now consists of 70 Ruban Settlements of 1 km. length in diameter. The lakes and greenery are restored to their past glory and the city is naturally air-conditioned once again.

Ram Rajya had already arrived thru’ the Rubanisation model, even before Rama returned to the Capital City from his exile.

Wednesday, September 28, 2011

Take Away from inaugural Workshop on Rubanisation on 24th Sept.2011 in New Delhi

#1. Facebook and such digital media are just like human beings - EPHEMERAL." Paani kera budbuda, Tyon maanush ki jaati." Just lost over 2- pages of the minutes of the workshop after faithfully pressing the "Save Drafts" button, so that I could retrieve it later. And lo behold it was no longer there so this is my best attempt to reproduce it.

#2.The workshop was organised by Ruban India Foundation. The showcase of the workshop was the Mechai Pattana school community model,as a case study for future  ruban settlements across Asia.The Mechai Pattana school is in the backdrop of one of the poorest disticts of Thailand in Lamplaimat ,300 km from Bangkok.Over just a few years it has emerged to be one of the best schools in Thailand along with a self sustaining community which has lots more to give to the world.

#3. Sunny Narang shared a key note about why such a thing was more likely to emerge out of Thailand,based on his rich experiences of working in the south east Asian countries with craftsmen and communities.He emphasized how Thais were so glued to their cultural roots.As one of the very few Asian countries which was never colonized Thais have been successful in preserving their cultural identity.Even at the times of powerful invasions they split into camps and regrouped when the threat withered away.Buddhism,as he points out has become a connecting thread for the transmission of  Asian values and knowledge.Buddhist monasteries also played a vital role in preserving the cultural ethos of Thailand.

#4. In the Indian context he shared his anxiety and frustration, stating that any talk on the primary cultural identity of India gets branded as saffron and communal without fair and deep dive analysis on the merits. He mentioned about Delhi School of Economics Prof JPS Uberoi who has written about western modernity and is a critic of the limitations and fallacy of the western model  from a western perspective.He also referred to the works of environment activist Mr Claude Alvares and sociologist  Ashish Nandi.

#5. Chandra Kumar Jain, industrialist and active member of the Indian Institute of Technology, Delhi Alumni Association, pointed out that urbanization was here to stay.The comforts and luxuries which urbanization has brought along with it are the key indicators of progress today.He lamented on why Indian minds could not think of how steam which displaces the lid from a boiling kettle could similarly be used to generate locomotive power.

#6.  Tantric academic Madhu Khanna talked about the 99 herbs/trees used in Durga Puja , and how the Ramayan is a treasure trove of botanical knowledge with mention of plants in Chitrakoot, Ashok Vatika etc. We were surprised to know about a million varieties of rice  in Asia which also act as cross defense  for various bugs and pests. She is the founder-president of the Tantra Foundation which is working in the Burdwan district to create 16 traditional groves.

#7. Prakash Dubey shared an interesting insight  on how the tribals of Bastar wouldn’t eat tomatoes because they thought it contained pouches of blood.He shared an anecdote about how a local administrator made sure that bicycles gifted to school girls weren’t sold off or taken away.To ensure that,he made the girls ride the bicycle one by one and those who couldn’t ride were asked to practice and meet him again after 6months. For them to identify their bicycles he also suggested that they should give them a calling name.

#8. On the whole, Shri Dubey held a healthy skepticism about new experiments and shared how various such experiments have floundered, so he had few words of advice and best wishes for the rubanisation initiative to which he took a fond liking.He also coined a new term for rubanisation in India which would appeal to the masses.Bringing together “DEHAT” (Hindi for rural and countryside) and “SHEHRIKARAN” (Hindi for Urbanization)  he coined “DEHRIKARAN”. Dehri also has an additional meaning of  threshold which he wished that rubanisation should attain in India.

#9. Ram Bahadur Rai emphasized that we should focus on two key areas of funding and policy intervention in the very early stages of the rubanisation journey. This resonates with ad guru and our friendly mentor Shubho Sengupta’s advice to the RIF team on shaping our efforts into a national campaign and as a movement. Rai ji shared anecdotes about how villagers initially rejected tube wells and roads and it took them a good few years to realize how it was useful to them.He also shared about 8 different crops which were sown in rotation on the same field while retaining soil fertility. With changing times there has been much greater awareness about the nutritional value of traditional grains and millets .
 #10. Surya Prakash Loonker was quite excited about the prospects of rubanisation. He however cautioned that this should not end up as another fad but should grow to its full size and becomes a riveting movement.

#11. Shubho Sengupta shared some precious advice for us. ” If you want to build a movement don’t get trapped into old debates on economic and social ideologies.”, he says. He also advised us to steer clear of the East vs. West debate, while pointing out that the Western model did deliver significant benefits till the 1950s.

#12. There will be millions of people, he believes, who will agree to the idea but our challenge is to convert their interest into active participation. Our communication should focus on the sustainability of the movement, strategies and action objectives.

#13. What’s Rubanisation? This was a recurring question as various participants saw it from their own limited and larger perspectives.  If I were to attempt an overall synthesis, Rubanisation is recognition of the multi-dimensionality of how diverse human communities and societies progress and set their own yardsticks with a common denominator of happiness and blissfulness. 

#14. In response to the queries from Shri Dubey on a more precise understanding and objectives of Rubanisation in India, RIF Outreach Director Katyayini Kabir Kakar put it succinctly. Rubanisation, she believes will create counter-magnets of environment-friendly and self-sustaining development in the presently depleted smaller towns and rural areas. This will ease off the migration pressure on the ever expanding cities. Over time, as the population burden on the city reduces, more space can be carved out for the much needed playgrounds for children and youth and green cover and water bodies as lung space and arteries. This will also refurbish the local and peri-urban food growing capacity of our cities but would also generate cooler winds to withstand the double onslaught of global warming and diminishing fuel available for electric air-conditioning. 


The Mechai Patana School-centred Community Model presentation will be available on demand. Kindly mail to ruban.indiafoundation@gmail.com for your copy along with your brief profile, your interest in Rubanisation and how you may like to contribute. 

Thursday, September 22, 2011

Rubanising India – Communication Plan for National Campaign


Message:

RUBANISATION is the counter image of excesses of greedy and reckless urbanization that will restore sanity, order and harmony between people and their habitat.

Supporting Analysis: Why should I listen to you?

What’s missing today :
  1. Average health and fitness going down due to frenzied city life and pollution
  2. Time for hobbies and passions is limited and of diminishing quality
  3. Lack of social harmony and trust leading to distress and high transaction cost
  4. Lack of time for upbringing and education for children and youth (including cultural and value education)
  5. People spending more time chasing objects than relationships

How will it be in future:
  1. Eating local and organic food along with more time for self and relationships keeps us fit
  2. People who share hobbies can interact as they pass each other by foot or on bicycle rather than a car better and cohesive group of likeminded people
  3. Social and communal harmony needs empathy and sharing of celebrations and good times
  4. Better upbringing and care of children at an early stage of their life creates a virtuous cycle creates a healthy relationship between children and parents
  5. Investing in social capital makes people truly healthy and wealthy

  Target Audience:

1) Youth
2) Children
3) Women
4) Media- reality show Youth and Ruban
5) Rural opinion leaders and NGOs

Is the city frenzy getting on your nerves and turning you sick and unhealthy?

Don’t get mad (with city life)…get RUBAN!!!

Roadmap/Objectives:

1) First 6 months:  October 2011 to March 2012:
2) Next 6 months:April 2012 to Sept 2012

RUBAN SETTLEMENT PILOT PROJECTS

ü  Uttarakhand land acquisition of 2 acres near Dehradun for a traditional Indian school as the nucleus for a ruban settlement
o    Class 1 to class 5- 30 children in each batch.
o    Residential facilities for children,parents and teachers
ü  Braj triangle-three ruban settlements in each of the three districts in Uttar Pradesh, Rajasthan and Haryana
o    Work closely with Braj foundation in creating Ruban settlement and community around it,building upon current projects and relationships with the local community


RUBANISATION NATIONAL CAMPAIGN

ü  For Youth:
o    Start with metro cities. Delhi, Bangalore, Mumbai, Hyderabad, Chennai, Kolkata.
                                                               i.      Opportunities to learn and earn: short term projects
                                                             ii.      Youth carnival :zindagi milegi na dobara/rang de basanti
                                                           iii.      Seminars and discussions in colleges and learning centres
ü  For Children:

                                                               i.      Art exhibitions and painting/story and poem writing competitions for different age groups
                                                             ii.      Summer camps and carnivals (family)
ü  For Women:
                                                               i.      Play / TV serials on the Ruban Way of  life
                                                             ii.      Handicraft mela (sunny and meeta)
                                                           iii.      Summer camps and carnivals (family)
ü  For Media:
                                                               i.      TV talk shows
                                                             ii.      Reality TV show- Young and Ruban
                                                           iii.      Panel discussion on key policy issues

Wednesday, September 21, 2011

Young and Ruban - The NEW Movement That's Going To Sweep You Off Your Feet


You can judge your age by the amount of pain you feel when you come in contact with a new idea.
- Pearl S. Buck (American author, 1938 Nobel Prize for Literature)

Rubanisation is a conceptual and architectural model developed by Tay Kheng Soon, distinguished architect and thinker. It's borne out of his deep insights into the nature of the beast called Urbanisation.



Mr. Kheng Soon reconceives the current Western Developmental Model and destructive lifestyle of over production and consumption and recounts the horrors that it has unleashed in much of Asia. Without a Rubanisation concept, he believes, the existing non-urban life in Asia is characterized by marginal existence in the form of ribbon settlements that can be found everywhere in Asia along roads leading out of the urban conurbations. These create road congestion and compound marginal living.

A practicing architect he is also an adjunct professor at the National University of Singapore's School of Architecture. He was formerly president of the Singapore Institute of Architects and founding member and Chairman of SPUR, the Singapore Planning and Urban Research Group. A creative, out-of-the-box ideas person, he meticulously sees through to reality via his architectural practice, Akitek Tenggara, which he founded in 1976.

It's a way forward for both urban and rural development that doesn’t see the two as distinct divides but only as degrees of differences in how they reflect the needs and aspirations of people in different areas.

In another way, Rubanisation is also a redressal to the excesses of urbanization as well as a response to the depleted rural areas. It blends and carries forward ideas of PURA (Provision of Urban amenities in Rural Areas) as envisaged by Abul Kalam Azad, former President of India and Mahatma Gandhi’ vision of Gram Swaraj.

Young & Ruban

For some reason, I didn't feel any pain when I was first introduced to the concept of Rubanisation by the master himself, who also helped me think Asia, beyond the artificially contrived boundaries of modern day India. With my own research in development models for integrated transport and land use planning, I had a fair idea that the unabated growth of cities, some gorging into unending megapolis, is counter-productive. Yet, there could be such a simple and elegant solution to this hydra-headed problem skipped my imagination. Rubanisation hit me like an idea that I was long waiting for. All its newness embraced with a warm hug and a smile.

The secret to not feeling the pain, when stuck by this new idea is also an art of how to born again and again every morning. That later.

In the meeting with Mr. Kheng Soon, we struck a chord within a few minutes of our meeting. I followed up studying his architectural renditions of how Ruban settlements would look like and more in the form of a masterly article here. By the end of our meeting, I was quite sure that this is what I was looking for.

The crux of his Rubanisation construct, as I would like to put it, is that however good urbanisation might have been for the west, this is the wrong, dead horse that Asia has been flogging hard, thinking that we were riding it. Rubanisation is the new horse that's lots more likely to take to the right places.

There is a new opportunity, he says, to shift the developmental agenda to include the rural and the urban as a single space — not two spaces, as is now the case. This is the opportune moment for Asia to take center stage in the field of ideas.

Younger and Ruban at heart

Katyayini Kabir Kakar is a fresh engineering graduate who joined in the same organisation, where I met with Mr. Kheng Soon. I hardly knew her. Yet, when I walked upstairs after meeting him in the basement meeting hall, I sent in Katyayini and another colleague as I intuitively felt that if this idea were ever to fly, it needed such young and fresh wings.

She lapped up and within two days, setting aside her career as an engineer, she committed herself to work on promoting and nurturing Rubanisation. She has deep insights into the nature of people and is herself a person of nature. She identifies 3 nodes where the idea of Rubanisation resonates with her as : environment sustainability, cultural preservation and livelihood generation.

With all my other liabilities, I would otherwise be weighed down to start a new venture right away (after about an year long of stuck in the deep political activism as one of the early flag bearers of the anti-corruption movement). As a partner in this new venture with a cherubic smile and a spirit to-die-for, she did fit the bill perfectly to give Ruban India Foundation a rock solid start that it has got.


Within a few days of our setting up, we have got a rich network of patrons and experts in place. Mr. Gokul Patnaik, Chairman - Global Agri Systems has offered us office space in a key location with all the administrative and other support. Mr. JS Rajput, educationist and former Director of NCERT and Mr. Ram Bahadur Rai, eminent journalist and former Editor of Jansatta have been very helpful with their advice.

With Mr. Suresh Chugh as a sponsor with his keen interest in the education and upliftment of the girl child in India, we are scouting for a site in Uttarakhand for a pilot settlement and will be meeting with the Chief Minister in coming weeks. Social media such as Facebook and blogs and our prior networking experience there is helping us reach far and wide. Mr. Arvind Singhal, Chairman - Technopak has expressed his interest to join the Advisory Board from mid of next year.

Yesterday, we had a soulful meeting with Vineet Narain ji, legendary journalist and Founder-Chairman of Braj Foundation. We will soon start working together on Ruban pilots in the Braj Area that spans across three States of modern India; Mathura district of Uttar Pradesh, portions of Bharatpur district of Rajasthan and Palwal district of Haryana.

This is just the beginning though. There is a long way ahead...

The woods are lovely, dark and deep
But I have many promises to keep
And miles to go before I sleep
And miles to go before I sleep.


Welcome to the Rubanic Era. An idea whose time has finally come...with the stars smiling and the sun rising in the East.